Every item in your business is a reflection of you, including your business cards. This is one of the first things a potential client will see, and the kind of business cards you use will create a negative or positive impression. If you have a modern office with a lot of class and exposed steel, a simple but elegant business cards would work well.
If you are a tattoo artist, and have a vibrantly colored studio, you would not want a plain business card. Your card should reflect your art, and possibly feature some of your original work. Having a boring business card in a creative field makes absolutely no sense at all. Your business cards should show the world what you do and who you are. Do this right, and they are the best form of cheap advertising there is. Having the right card can set the tone for your business and tell prospective clients what to expect before they call you.
The opposite is also true. The wrong business cards show that you did not put any thought into the business. Who wants to do business with someone who cannot put even a minimum of effort into getting business cards that accurately reflect the business and what you do?
This may seem like a trivial detail, but it is not. Let us look at some facts. When you give someone your business card, they decide in less than 30 seconds if they are going to do business with you or not. The right business card will make a great impression and give you an edge over your competition. On the other hand, the wrong business card will put you at the bottom of a long list.
Business cards are so simple to do well. There are all kinds of styles to choose from. There are even very specialized cards that can really make a big impression. Such specialized work comes at a cost, but if you are in a highly visual field, you might want an extraordinary card to help you stand out from the rest.
There are business cards that are highly embossed, or even that have a high gloss finish. Naturally, these cards are very expensive. The cost may be worth it to someone who works in a completive field like interior design or fashion where you need every edge you can get.
Some companies can even make business cards on special paper or in a unique design. This might be more appropriate for a high end architect or a lawyer. You will be able to tell by how special the card is that these services will not come cheap. This again helps to set the tone for the business. Even their business cards are high end. It leaves you with a positive impression, thinking their office must be just as impressive. These cards make a big statement.
That is exactly what you want, business cards that do the talking for you. Get the right card and it will speak volumes about you and your business.